Experience

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Experience.

Working in media.

Publicis One Touch

Influencer Marketing Specialist
Nivea Men Global

2023 - Present

Managed global influencer campaigns for NIVEA MEN, boosting brand presence.
Identified and partnered with influencers for NIVEA MEN promotions.
Efficiently allocated resources for cost-effective influencer campaigns.
Led content brief preparation and fostered innovative influencer content for NIVEA MEN's global audience.

Mega Model Agency

Digital and Social Media Manager

2021 - 2023

‍Started and established digital & social media talent management at Mega Model agency in 2021.
Planning social media strategy for Germany’s prominent digital content creators (Influencers and TikTokers).
Brand and campaign communication with international brands (Zalando, Nivea, About You, Adidas, Tinder, Calvin Klein).

Six Sigma Plus

Content Manager
‍

2016 - 2018

Produced drama and film content for ARY digital network (Pakistan’s biggest entertainment network).
Generated more than 20 one-liners/story lines of Television drama series from 2016 to 2018.
Developed content with Pakistan’s top tier & leading directors and writers for over 15 drama projects.
Editor of more than 20 drama scripts.

HUM Network

Drama Producer -
Content and Programming

2012 - 2016

Production

As a casting manager launched some of Pakistan’s most popular actors.
As a casting manager launched some of Pakistan’s most popular actors.
Conceptualized & produced more than 10 drama series from 2014 to 2016.

Event Manager

Model casting, backstage & event management for Pakistan’s biggest fashions weeks (BCW, PFDC, FPW)
Production planner for Pakistan’s biggest film, drama & fashion awards (Hum Awards & Hum Style Awards) from 2013 to 2016.

Skills.

My areas of expertise.

Influencer Management

Social and Digital Media

Film and Content Production

Fashion

Casting

Market Research

Marketing Strategy

Drama Production

Journalism

Event Management

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